This practical Inbound Strategy Workshop will help to provide tourism businesses to develop and sell export-ready tourism products to the internal travel trade.
Business that can benefit from the workshop include operators providing tours, attractions and accommodation. This workshop will also suit businesses that have been operating for at least a year and have previously attended an Export Ready workshop (Cumberland Council provided the Export Ready workshop on 22 August 2019).
Inbound Strategy presentations will cover:
- International markets
Who is visiting your destination? How to find out more about your potential inbound target markets.
- Refining your product
Tips for tailoring tourism products to meet your market needs.
- The inbound distribution system
Find out how online and traditional travel trade sells tourism products to visitors overseas, and how you can work with them.
- Polished processes
What needs to be in place for your business to work with the travel trade and online travel agents?
- Tools for the trade
Tips for preparing product information for your trade partners
- What next?
- Opportunities to introduce new export ready products to potential trade partner
Date and time: Tuesday, 3 December 2019, 10:15am to 3:45pm
Location: Destination NSW, 88 Cumberland Street, The Rocks
Cost: $50 per person
Bookings: Destination NSW event