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Sydney Cherry Blossom Festival

One of Australia’s most photographed, natural and instagrammable cultural events, the Sydney Cherry Blossom Festival is returning to Auburn Botanic Gardens.

Save the date!

Location: Auburn Botanic Gardens, Auburn NSW
Date: 17 - 25 August 2024
Time: Daily 9am to 5pm


What is the Sydney Cherry Blossom Festival?

The Sydney Cherry Blossom Festival is held for only two weeks of the year, when the Cherry Blossom trees also known as ‘Sakura' are in full bloom attracting thousands from across Australia to the Japanese garden within the Auburn Botanic Gardens.

The festival is Council’s most popular festival in the events program, attracting over 100,000 people and is held over nine days with the two weekends reserved for festival activation featuring a variety of performances, demonstrations and activities.

What is the significance to Japanese culture?

Cherry Blossom season in Japan is marked with Hamani events which translates to "flower watching". It can be stroll in the park or family and friends gathering for a picnic, enjoying delicious food and drinks under the beautiful pink trees


Sponsorship Opportunities

Be one of the first businesses to support Council's direction and simultaneously open up your business to a much larger range of local residents. As a sponsor, you will be provided with the opportunity to:

  • Increase your brand exposure, awareness and recognition throughout the local community.
  • Market directly to local residents and businesses of the area - your potential customers.
  • Become a leader in the community by helping to achieve community objectives.
  • Become an active contributor to local community development.
  • Develop relationships with new customers and strengthen relationships with existing customers.

There are a limited number of packages available, so don't miss out.

Contact us for more information at events@cumberland.nsw.gov.au

Stallholder Opportunities

Council is inviting food vendors with Japanese / Japanese influenced food to join the festival.

Applications will be evaluated to ensure the most on-brand and appealing food mix offer.

In addition, we invite expressions of interest from vendors with compelling retail/market concepts with strong program and cultural alignment to Sydney Cherry Blossom Festival.

Register your interest


Cherry Blossom Festival News

Sign up to Cherry Blossom Festival e-news to be the first to know about ticket sales and the festival program.